Strategy Development

Approach and Results 

Working with senior executive team, identified core enterprise strengths and weaknesses.  Mapped out long-term macro trends inclusive of social, economic, geo-political and competitive factors.  Drove top-down assessment of potential opportunities winnowing list from 20 to 5 using customized strategic filter.   Developed business cases for top 5 new business ideas and ultimately launched two businesses with highest potential.   

Supported by a small team, lead a 5 phase process, starting with setting context, assessing current state landscape, evaluating options, finalizing recommendations and operationalizing the plan.   Partnered with CEO and senior executive team to identify optimal corporate portfolio choices and largest opportunities for refocusing business unit strategies.  Top 6 opportunities equated to 20% improvement in bottom line.   Established execution approach and scorecards to track milestones.

Partnering with client executives,  assessed internal capabilities, advisor demand, and external competitor offerings to determine the priority product areas for expansion. The team leveraged interviews, a large-scale advisor survey and comparative analytics to identify products to add. Then, the team scoped partnership options, with a tailored assessment screen. For prioritized options, the team then built out product creation and launch option costs and developed an implementation roadmap for the Board.  

The effort included a comprehensive review and recommendations for target end-customers, brokers and product portfolio.   Included segmentation of agents and interviews to determine their comprehensive needs.  Then, the project focus turned to redesign the operating model and organizational infrastructure to support the new targeted strategic focus.  The work resulted in a fundamental restructuring of the sales, underwriting and product teams to drive improved operating efficiency and competitive positioning.